Job Description

Marketing Manager

Duration: Full time permanent

Location: Santa Rosa

Salary: - $140K - $150K annually on W2

Job Description:

#Hands-on Marketing #MarketingManager #MarketingManagement #Branding

We are seeking a dynamic and experienced Marketing Manager to lead and execute the bank’s comprehensive marketing and branding strategy . This role involves managing all facets of marketing, including branding, digital and social media presence , website management, public relations, and internal communications . The ideal candidate is an innovative marketing professional with strong leadership skills, exceptional attention to detail, and the ability to manage sensitive information with discretion and confidentiality.

Core Responsibilities:

Marketing Strategy & Implementation:

• Develop, coordinate, and implement the Bank's overall marketing strategy across all channels, ensuring alignment with organizational goals.
• Create and maintain consistent brand messaging across all marketing collateral, including advertisements, brochures, flyers, and other promotional materials.
• Oversee and update digital content, including the Bank’s website, social media, and internet marketing initiatives, ensuring accuracy, timeliness, and brand consistency.
• Identify and incorporate Community Reinvestment Act (CRA) opportunities into the marketing plan.

Social Media & Digital Presence:

• Develop and manage a comprehensive social media strategy aligned with the Bank’s strategic objectives.
• Define key performance indicators (KPIs) for social media and digital campaigns, regularly assessing their effectiveness and adjusting strategies as needed.
• Ensure the Bank maintains a professional, engaging, and consistent presence across social media platforms as relevant.

Public Relations & Community Engagement:

• Serve as the primary liaison between the Bank and external advertising agencies, media outlets, and vendors.
• Plan, coordinate, and attend internal and external events, ensuring appropriate and effective representation of the Bank.
• Stay informed of current trends and advancements in marketing, public relations, and communications, bringing innovative approaches to the organization.

Leadership & Collaboration:

• Manage and mentor the marketing team, setting clear objectives and ensuring departmental goals are achieved.
• Assist branch teams with local marketing initiatives and product promotions.
• Work closely with senior management to align marketing efforts with overall business strategy and market trends.

Supervisory Responsibilities:

• Manage internal marketing team members, including performance evaluations, training, and professional development.
• Oversee and coordinate activities with external marketing vendors, advertising agencies, and media partners.

Qualifications & Experience:

• Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, or related field (or equivalent experience).
• Minimum of 5-10 years’ proven experience in digital communications, marketing strategy, social media management, and content development.
• Highly proficient with social media platforms and emerging digital channels.
• Expert knowledge of MS Office Suite, ADB Design Software, and other relevant digital marketing tools.
• Excellent interpersonal, verbal, and written communication skills.
• Strong project management capabilities, with exceptional organizational skills and attention to detail.
• Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment with minimal supervision.
• Ability and willingness to travel as needed for business and marketing initiatives.

Additional Responsibilities:

• Fulfill at least 10 hours of annual CRA volunteer activities, scheduled during business hours (compensable, including mileage reimbursement).
• Ensure adherence to all Bank policies, procedures, and applicable state and federal banking regulations.
• Perform other duties as assigned.

Why Join Us?

• Leadership Opportunity: Play a strategic role in shaping and executing the Bank’s marketing vision.
• Professional Growth: Lead a dynamic team in a collaborative and innovative work environment.
• Community Involvement: Actively participate in community engagement initiatives with compensable CRA volunteer hours.
• Competitive Compensation: Receive competitive pay and comprehensive benefits in a supportive and growth-oriented culture.

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