TORINO (ITALPRESS) – Over twenty years since the iconic campaigns with Doblò, Fiat renounces the thread with the Jamaican national team of bob and launches a new winter adventure together with the new QUBO L. A partnership that celebrates friendship, inclusion and team spirit, values that have always shared the Turin brand and the Caribbean team.
Protagonist of the campaign is the spot “La Spinta”, set between the snowy mountains: the team remains blocked with the QUBO L in a storm, until a yeti intervenes by liberating the vehicle with a decisive push.
The yeti, a symbol of extra large space, becomes a metaphor for a car designed to welcome everyone and transform every unexpected into an opportunity. The director is signed by Fabio Rovazzi, Carlani and Dogana.