Jamaica Bobsleigh Strikes Deal With BMW

Jamaica Bobsleigh Strikes Deal With BMW

‘Tek yuh hand turn fashion’ has always been a mantra of the Jamaica Bobsleigh and Skeleton Federation (JBSF), and its latest innovative training methods are reaping rewards. This as car-manufacturing giant BMW has supplied Jamaica’s male two-man bobsled team with a...
Branding Coming For Bobsled, Skeleton Federation

Branding Coming For Bobsled, Skeleton Federation

Jamaica Bobsled and Skeleton Federation president Nelson Stokes says that sustainable revenue from the sport will be achieved by creating a powerful brand that is viable independently from in-competition performance. Stokes was speaking on Thursday in a...